INSPIRING OUR YOUTH.

Love YOU First was born to inspire youth to practice self love and tap into their uniqueness through beauty while promoting a positive self image.

Part of growing up is learning about confidence, self-esteem, and self-worth, learning that you are enough. With this thought in mind, each LYF product incorporates encouraging, positive messages through each of its shade names such as LOVED, DETERMINED, PERSEVERE, and CONFIDENT.

LYF features a colorful product assortment that incorporates beauty must-haves and essentials that work whether its someone’s first experience in beauty or an addition to their beauty routine. The collection debuts with an Illuminating Strobe Trio, Lip Kits, Lip Toppers, Moisturizing Lip Crayons, and Eye Shadow Palettes. LYF is completely free of parabens, non-toxic, vegan, and cruelty free.