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BUILDING HERITAGE, ONE BRAND AT A TIME.

 

QUALITY, UNRIVALED.

We pride ourselves in building brands that are founded on quality, building trust with our customer- one carefully thought-out product at a time. We have proven that providing luxury product to the market can be accessible. From elevated design, to thoughtful formulation development, we ensure that our concepts not only perform to the highest levels, but also evoke luxury– all in price-points that are driven in value.

YOUR LIFESTYLE, SERVED.

Brands are only as good as their customers see them, so we have strategically built a development process that centers our customer in every design, formulation and concept decision. Our customer-centric process ensures that our products our informed by what the market wants, building in individual lifestyles into every concept. You, our customer, are at the center of all our endeavors.

PERFORMANCE, DELIVERED.

In today’s fast-paced market, we understand that time and speed to market is everything. To ensure that quality comes first, we have built a global manufacturing and logistics network that has enabled us to create with speed and efficiency, all without sacrificing quality. Our global network allows for efficient lead-times, extreme agility in product origin and access to development partners that results in quality driven efficiency.

BIRCHLIT BRANDS

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REALHER

REALHER has paved the way for a strong and modern way to view beauty, empowering its fans with luxe product design and rich formulations rooted in empowering women through positive messaging throughout the collection.

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LYF - LOVE YOU FIRST.

Love YOU First was born to inspire youth to practice self love and tap into their uniqueness through beauty while promoting a positive self image. We at LYF believe that although makeup is fun- self love comes first.

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SEOULKLEEN

SeoulKleen is a K-Beauty brand that offers beauty products for the face and body “free-of” 1000+ dirty ingredients, focused on developing natural and healthy products.

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PLUM & POPPY

Plum & Poppy Beauty was created to offer beauty lovers of all ages trendy, innovative and fun beauty products at an affordable price.

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SAFE WARRIOR

A brand dedicated to keep you safe and sanitized, Safe Warrior offers highly-effective yet simple to use products that support overall protection against the spread of bacteria and viruses.

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BEAUTY For YOU

Beauty For You is focused on delivering high quality color cosmetics in trend-driven formulations and shades, all at an accessible price and with on-trend design.

 

BRANDS THAT stand out.